Branded search leakage
Who shows up when someone sees your ad, remembers the brand later, and Googles you instead of clicking the ad?
Feisty Search Moat Audit
Your Meta ads create demand. Search decides who captures it.
Most DTC brands pay to make people aware, then let competitors, affiliates, retailers, and marketplaces harvest the later Google search. We find that leak and turn it into a compounding capture layer.
1.65x
bookmark-to-like ratio on the source post, strong resource intent
5
search moat layers checked before we recommend spend
7 days
typical first audit turnaround for qualified DTC brands
The hidden problem
Paid social starts the conversation. Search often closes it for someone else.
Competitor conquest gaps
The comparison and alternative pages that can capture buyers already searching rival brands.
Category intent coverage
The transactional queries where shoppers are not brand-loyal yet: buy, best, alternative, review, near me, Australia.
Shopping and PMax waste
Feed titles, product types, negatives, and landing pages that decide whether the algorithm learns or burns budget.
The audit
A scorecard for the demand you already paid to create.
We do not start with “increase spend.” We start by finding where intent already exists, who owns it, and what asset or campaign would capture it fastest.
- ✓Search leak scorecard across branded, competitor, category, Shopping, and landing-page match.
- ✓Keyword gap map showing where demand is already forming but you do not own the result.
- ✓Three highest-leverage tests: one paid search move, one SEO page, one landing-page fix.
- ✓Plain-English Loom walkthrough so your team knows what to do next.
01
Map the demand
We check your brand, competitor names, product categories, and bottom-funnel modifiers across Google and Bing.
02
Find the leak
We compare who captures that demand: you, retailers, marketplaces, affiliates, competitors, or nobody useful.
03
Build the moat
We turn the gap into a channel plan: search campaigns, comparison pages, Shopping feed fixes, and internal links.
Who it is for
DTC brands with real demand, not enough capture.
Best fit: ecommerce brands already spending on Meta, TikTok, Google, or Shopping, with enough search volume for the audit to find patterns. If you are pre-launch, book a strategy session instead.
The core question
When someone sees your ad, waits, then searches your brand, competitor, product category, or “best alternative,” do they find you first?
Built for DTC operators who want search to compound, not trail behind creative.
Read Feisty resources →