You don’t need more views until warm DMs and forms stop going cold.
Model where TikTok and Instagram interest turns into silence: price questions, missed calls, stale DMs, forms, and consults that never make it onto the calendar.
DM + booking recovery output
The wedge is not “hire us for more ads.” It is a measurable recovery layer for women who already showed interest.
Estimate where warm beauty enquiries go cold before you buy more views.
Model missed calls, stale DMs, price questions, and booking follow-up gaps with conservative assumptions. The output is a recovery brief, not a promise.
Missed-call drop-off
Warm enquiries that disappear while the team is with clients.
Stale DM drop-off
Old consults, DMs, and price questions that never got a second touch.
Recovery report
Weekly source, contact, booking, and warm-lead visibility.
Missed-call drop-off
$2,546
21 warm missed enquiries/month
Stale DM/form drop-off
$960
From old DMs, forms, and price questions
Monthly booking value at risk
$3,506
$42,072 annualised estimate
Conservative recovery target
$1,227/mo
This assumes the system recovers 35% of the modelled drop-off. Adjust inputs with your real call log, booking value, and stale DM/form list before treating it as a commercial forecast.
Modeled estimate only. Feisty does not guarantee recovered revenue; the point is to expose where warm social and website interest is dropping off and build a measurable recovery system around it.
Not another agency retainer. A recovery layer for women already showing interest.
The first job is not more traffic. It is to stop warm DMs, price questions, missed calls, and stale forms from quietly leaving the calendar empty.
Positioning
You don’t need more views until warm enquiries stop going cold.
Warm missed-call follow-up
Follows up when the team is with clients, captures what she wants to know, and gets her into a clean callback path.
DM and form reactivation
Turns old consult forms, price questions, no-shows, and Instagram DMs into segmented recovery lists with sensible timing.
Consult handoff
Checks treatment interest, timing, preferred windows, contact details, and readiness before the owner or clinician calls back.
Approval-gated outreach
Every message can be reviewed before it leaves the system. Send, skip, or edit; no rogue automation speaking for the clinic.
Weekly booking recovery report
Shows attempted recovery, reached enquiries, booked consults, likely value, and where the next drop-off point is.
Agency retainer
DM + booking recovery system
More traffic first
Fix the drop-off before scaling spend
Monthly report of ads
Weekly report of recovered consults
Generic campaign ideas
DM, form, and missed-call workflows
Black-box automation
Approval-gated outreach queue
FAQ
Built for clinics that need warm follow-up without risky claims.
The system should help her feel looked after, not spammed. It should also keep clinical advice inside the clinic.
Is this just another traffic retainer?
No. The first wedge is DM and booking recovery: missed calls, slow callbacks, stale consults, price questions, and old DMs. New traffic only makes sense once those drop-offs are visible.
Does outreach go out automatically?
It can be approval-gated. The system can prepare follow-up lists and suggested messages, then wait for a human to send, skip, or edit before anything leaves the clinic.
Does it replace Timely, Fresha, Google, or Instagram?
No. It sits around the existing booking and enquiry stack. The job is to capture, route, and report on warm interest that would otherwise be invisible.
Can the calculator guarantee recovered revenue?
No. The calculator is a model based on the assumptions entered. The useful part is identifying where drop-off likely exists and building a measurable recovery workflow around it.
Who is this for?
Owner-operated cosmetic, injectables, skin, laser, beauty, and aesthetic clinics whose patients are 28-45, social-first, treatment-curious, and likely to ask questions through Instagram, TikTok, forms, or calls.